CARL BLACK
Carl Black Automotive asked 352 Inc. to design a local car dealer site experience that rivals national automobile brands’ sites.
THINGS I DID:
(A) Research & Strategy (B) User Flows (C) Wireframes
RESEARCH & STRATEGY
Through user testing and analysis of the old site, we uncovered crucial user pain points and created a strategy that met Carl Black's business objectives and optimized the user experience.
Design Mobile First
55%+ of traffic arrived on mobile devices
Focus on the User Finding the Car
Users had to click through 7 pages to reach vehicle search results.
Drive Users to the Contact Page
The primary business objective is to get users to the dealership site.
USER FLOWS - MOBILE FIRST
We focused on creating a stream-lined user experience for the most crucial user outcomes on a mobile phone.
WIREFRAMES
Search Cars pages (low-fi and mid-fi)
Vehicle Details page (low-fi and mid-fi)
Contact Dealer Experience
FINAL DESIGNS
Our design team seamlessly converted the wireframes into an experience that rivaled OEM sites.
(Created by Dustin Tanner & Bryan Lewis)
