HANCOCK WHITNEY BANK

The southeastern bank asked 352’s UX team to reimagine and redesign their marketing site to help them compete against national players and attract the Millennial & Gen X demographic as their customer base skewed largely toward baby boomers.

 

THINGS I DID:

(A) Stakeholder Interviews / User Research (B) Competitive Analysis (C) UX Design & Prototyping


 

STAKEHOLDER INTERVIEWS & USER RESEARCH

I participated in CEO-level stakeholder interviews to (1) understand the bank's business goals for attracting a younger market, (2) to establish user-personas, and (3) to determine what features would cause higher acquisition and advocation. 

UX Example - HancockWhitneyBank FINAL .001.jpeg

 

COMPETITIVE ANALYSES

I completed a competitive analysis of the bank's top competitors and discovered trends where the bank could capitalize upon and outshine their rivals.

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Of competitors provided products/services information on their mobile experience. 

12%.png

Of competitors had a fully-responsive website. 

44%.png

Of competitors had consistent branding or user interface across their site.

 

 

WIREFRAMING & PROTOTYPING

Based on the bank's key business objectives and competitive analysis, I created wireframes and a Keynote prototype. 

 

Example Wireframes

Home_Solutions.png
Search Results Map _ HW.png