DECOR & DWELL
An entrepreneur with ties to Indian furniture manufacturers asked for branding, site design, and a high-level digital marketing strategy for his nascent endeavor that would target the aristocracy and high-income market in Delhi, India.
THINGS I DID:
(A) Branding (B) UX/Design (C) Marketing Strategy
For high-income Indian families, gold was the color that showed status and wealth; additionally, there was a huge desire for their homes to include “European-imports.” I created a brand that fused Western-simplicity with a golden touch.
UX / DESIGN
I used Zurb Design-inspired wire-framing tactics to create and present concepts, which later translated to high fidelity mockups.
To entice a wealthier Indian market who [surprisingly] use more Pinterest and Instagram, I conceived a pre-launch marketing strategy.