DECOR & DWELL

An entrepreneur with ties to Indian furniture manufacturers asked for branding, site design, and a high-level digital marketing strategy for his nascent endeavor that would target the aristocracy and high-income market in Delhi, India.

 

THINGS I DID: 

(A) Branding (B) UX/Design (C) Marketing Strategy

BRANDING

For high-income Indian families, gold was the color that showed status and wealth; additionally, there was a huge desire for their homes to include “European-imports.” I created a brand that fused Western-simplicity with a golden touch.

UX / DESIGN

I used Zurb Design-inspired wire-framing tactics to create and present concepts, which later translated to high fidelity mockups. 

Decor_Dwell_Wireframes
 
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MARKETING STRATEGY

To entice a wealthier Indian market who [surprisingly] use more Pinterest and Instagram, I conceived a pre-launch marketing strategy.