My Lumper, a B2B startup incubated at Georgia Tech, asked 352 to establish the foundations for success for their vision of simplifying payments in the shipping industry.
THINGS I DID:
(A) MVP Product Strategy + Planning (B) User-Flows + Wireframes (C) Marketing Site + Pitch Deck
MVP PRODUCT STRATEGY + PLANNING
Through workshops, we discovered pain points of the Supplier-Driver-Lumper payment transaction experience. We determined the product vision, business model, business objectives, user behaviors, personas, and crucial product features for MVP.
Created to communicate direction to stakeholders and help execute specific tasks internally.
USER FLOWS + WIREFRAMES
We created user flows for all three user types based on their respective devices.
Example: Truck driver's smartphone experience
Executed wireframes based on the most complex and most important user flows from a development and business perspective.
Example 1: Lumper experience
Example 2: Supplier experience
Add a Cargo Load: Create an experience that is fluid, logical in it's process, and allows flexibility in inputing data.
MARKETING SITE + PITCH DECK
Helped prep team for investor presentations by collaborating on their pitch deck and designing a launch marketing site in one day.
Responsive one-pager that highlights major benefits for the three distinct users.